KULIA Skincare

KULIA Skincare

Kulia is a new 100% certified organic skincare company striving to set a new standard in the "clean" beauty industry. Kulia went to Designsake Studio with a central question: We live in a world where it's hard to figure out the truth behind the ingredients and formulas we incorporate into our daily skincare routines. We assume luxury products are also sustainable and organic, when in reality this isn't true. How can we address this problem as a brand and deliver premium products rooted in efficacy and transparency? Founder Jasmine Keeney has a values-driven approach, putting our natural resources at the center of the conversation. She is building a skincare company that supports small farmers and businesses in underserved, remote parts of the world, advocates for fair wages, and educates consumers on sustainable and ethical cultivation practices that make their products possible.

Designsake was tasked to deliver clarity on the spectrum of 'clean' and bring awareness to common myths and ill-practices that surround the skincare industry. As such, our studio addressed the overwhelming minimalist design trend seen everywhere in the clean beauty industry and flipped it; incorporating custom botanical illustrations and blind emboss detailing on every package. Birds of paradise, monstera leaves, and large palm fronds create a jungle of colors, transporting customers to the islands of Hawaii, the origins of the Kulia brand. Bottles are recycled glass and boxes are made with FSC-Certified card stock (harvested from trees located in responsibly managed forests) and printed with soy-based inks.