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Aveda x 3.1 Phillip Lim 2022 Holiday Packaging

Aveda x 3.1 Phillip Lim 2022 Holiday Packaging

Aveda x 3.1 Phillip Lim 2022 Holiday Packaging

Aveda has once again collaborated with global fashion brand 3.1 Phillip Lim for the 2022 holiday season. The Aveda x 3.1 Phillip Lim holiday collection is centered around the idea of gifting for a beautiful tomorrow, offering a lineup of versatile accessories and gift packaging all created with sustainability at heart. As it was important to each brand that sustainability was woven into the collection every step of the way, the Aveda and 3.1 Phillip Lim teams worked closely together to ensure all elements selected for the accessories and gift packaging met the criteria of being both high-quality and built to last, while using sustainable materials. The luxurious gift boxes, sleeves and ornaments were created using 100% post-consumer wastepaper. In addition to their use as holiday gift packaging, recipients can reuse or display the beautiful gift boxes as miniature works of botanical art by simply removing and recycling the paper sleeve. Each element of the limited-edition holiday collection gift packaging is recyclable.

Client:

Aveda

RIGID BOXES:

McLean Packaging

RIGID BOXES

Format

Packaging

Paper

Box Wrap CONSERVATION® Papers / White PC 100 / Smooth Finish / 100 lb. Text

Production Techniques

  • 4-color process + 2 hits of black + varnish, printed UV
  • plus blind Emboss

BOX SLEEVE

Paper

CONSERVATION® Papers / White PC 100 / Smooth Finish / 100 lb. Cover

ORNAMENT BOX