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Color is back! And we're here for it. <br> Color has always been a subject of passion and debate. It has the power to evoke
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Color is back! And we’re here for it.
<br>Color has always been a subject of passion and debate. It has the power to evoke emotion, shape perceptions, and set the tone for design. While trends may shift, one thing remains constant: the influence of color is undeniable. Design and color trends evolve hand in hand, shaping the creative landscape with every shift.
In recent years, we saw minimalism dominate, with soft neutral palettes, understated typography, and an abundance of white space. These trends spoke to a desire for simplicity and clarity. But the pendulum is swinging. Designers and brands are now embracing a bolder approach: richer colors, dynamic typography, and layered textures are making their way back into the creative toolbox.
As we step into 2025, the design world is radiating with rich, saturated warm tones—hues that exude comfort, intensity, and sophistication. Earth tones, a natural extension of the sustainability movement, continue to hold their place, but the palette is evolving. Warm ambers, deep crimsons, and golden hues are taking center stage, offering a sense of balance between modern energy and timeless elegance.
At Neenah, we believe color and texture have the power to elevate print projects into something truly unforgettable. That’s why we’re thrilled to announce The Neenah Color Capsule 2025, a curated collection of five premium text and cover papers that celebrate this bold new era of design.
The Palette: 5 Papers, Endless Possibilities
TOUCHÉ Mink: A deep, velvety texture paired with a rich, warm tone that conveys understated luxury.
NEENAH® Folding Board, Grocer Kraft: A warm earthy hue, coupled with the organic, RAW® finish, perfect for grounding any project with a sense of natural authenticity.
ASTROBRIGHTS® Planetary Purple: A bold, saturated tone designed to energize and inspire bold ideas.
NEENAH® Pearl, Gilded Gold: A deep golden hue with subtle shimmer, ideal for adding a touch of elegance and sophistication.
OXFORD® Burned: A timeless, woven texture paired with a rich, classic hue that bridges tradition and trend.
Why Designers Will Love It
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<br><br>Versatility: Use each paper individually for an eye-catching, impactful look, or combine several for a dynamic, multidimensional effect.
Sophistication: These colors and textures have the power to elevate brands, packaging, and other print projects with a sense of modern refinement.
Sustainability: Thoughtfully designed with eco-conscious creators in mind, our Color Capsule reflects our commitment to sustainable innovation. All colors are FSC® certified*.
Your Palette, Your Story
<br>The freedom to explore color is a powerful tool for every designer. With the Neenah Color Capsule 2025, we invite you to experiment, push boundaries, and tell your brand’s story in ways that resonate deeply with your audience.
Neenah is proud to lead the way in inspiring design through creative innovation. Whether you’re crafting the next big campaign, developing brand materials, or creating an unforgettable unboxing experience, our Color Capsule is your starting point for extraordinary results.
*FSC C011397