<br>Youth to the People is redefining skincare with products rooted in their mission to create a positive impact across the globe. With a firm belief in the power of science and a commitment to helping people thrive, YTTP harnesses superfood ingredients to deliver results and build confidence.
To celebrate the launch of their new Superfruit Gentle Exfoliating Cleanser, they turned to Hatteras to create something truly unforgettable.
So, how do you generate buzz around a new product from an already well-established brand? You get people talking—and what better way to do that than with an influencer kit? The beauty of an influencer kit lies in its ability to surprise and delight. After all, who doesn’t love the thrill of a great unboxing experience?
The team at Hatteras delivered with a show-stopping design that combined thoughtful engineering and stunning visuals. The box was carefully crafted to cradle the product securely while showcasing it as the star of the show. Protection was key, but the unboxing journey was just as important.
<br>Starting with a vibrant purple belly band, recipients are drawn into the experience. Removing the band reveals an innovative “open-door” style box with a sleek die-cut shape, hinting at the product inside. The cleanser itself, made with papaya, features a gorgeous orange hue that inspired the design’s central theme. Paired with a complementary purple palette and printed on NEENAH® Folding Board Grocer Kraft, the result is a striking contrast that feels bold, modern, and premium.
YTTP is an admirable leader in sustainable practices. “We Have One Planet To Protect” is a core brand pillar and it guides every thing they do. Their formulas are vegan, cruelty-free and housed in refillable or reusable glass as often as possible. Secondary packaging is made with papers containing post-consumer waste, and fully recyclable. Grocer Kraft from Neenah is the perfect choice to fit the sustainability need as well as the vibe of the company.