Mah Ze Dahr Bakery Packaging

Mah Ze Dahr Bakery Packaging

Mah-Ze-Dahr Bakery aims to transport the curious on a delectable journey of mystery and desire. With these brand attributes at the core of Mah-Ze-Dahr’s positioning, J’aime Cohen Creative Group developed a packaging suite that universally embodies the sultry color of dusk. Neenah Paper’s beater dyed board was chosen for its depth of color and its ability to embed a rich pigment into each fiber of the box. As a luxury brand, it was important that the packaging be an extension of the connection between product and consumer. It was clear that a premium paper would communicate more in feel and weight than any decoration, bells or whistles. Mah-Ze-Dahr, which means “that certain something” in Urdu, was created to evoke the senses. Quality paper supports the idea of “that certain something”. An essence, an unspoken understanding that something special is unfolding.